Sygnify Insights

Why Small Businesses Should Be Investing in SEO

As a small business, you need to be thinking about affordable and effective ways of promoting your company. You can’t just rely on word of mouth forever; sooner or later, you need something that brings in new customers consistently, not just when someone new moves to town.

There are many ways to invest in business growth. For example, many small businesses choose to hire an SEO agency to optimise their website, increase traffic, generate leads and increase conversions.


Here are five reasons why investing in search engine optimisation (SEO) is essential for smaller businesses:

Table of Contents

It's a long-term investment

When you think about investments, the first thing you probably consider is how quickly you can see a return on your investment.

With an SEO investment, you probably won’t see an immediate influx of customers coming through your doors. That’s because SEO is a long-term investment; you don’t just want just see a bump in sales today or tomorrow but consistent growth over months and years.

With SEO, you’re trying to bring in new customers who might have never heard of your business. Therefore, you must ensure that prospective customers can find your products or services online while searching.

Although you may not see an increase in revenue immediately, you should still consider an investment in SEO a wise one. It will help promote year-on-year growth for your business, bringing in new customers who wouldn’t have found you otherwise.

SEO is one of the most effective digital marketing strategies

If you’re investing in digital marketing strategies for your small business, SEO should be one of them. SEO is one of the most significant and consistent ways to attract new customers.

Compared to other forms of digital marketing, such as social media marketing, email marketing, and paid advertising, SEO is among the most effective. Why? Because people are actively searching online for products or services.

They don’t want to be advertised to; they want to discover new products, services and information themselves. So they type keywords into search engines like Google and Bing to help them find what they’re looking for. When someone types in “cafe Penrith” or “Penrith electrician”, you want to be one of the first businesses that pop up in the results.

You can stay ahead of the competition

When you have a business, you want to be the best at what you do. When it comes to SEO, though, it’s important to remember that “best” is subjective. What one company considers the best SEO strategy, another might not even consider. The advantage here is that you can stay ahead of the competition.

What works for them might fall out of favour with search engine algorithms in a few weeks or months, but if you stay ahead of the curve, you can maintain a consistent flow of customers.

You might never be the best bike shop, but you can always be better than your competition. Ensuring your content satisfies your target audience’s needs combined with monitoring what’s trending, which keywords are getting results and which content is currently ranking. You’ll stay ahead of the curve for as long as you like.

People are using search engines to find businesses

Not only do people use search engines to find products and services, but they also use them to find businesses. A Google study revealed that people visit 1.5b destinations every month related to their Google searches.

So when you invest in SEO as a small business, you’re ensuring that you’re showing up on search engine results pages (SERPs) such as “local plumbers,” “massage near me,” or “carpenter near my house.”

This is important as it’ll help bring in new customers actively looking for what you have to offer and wouldn’t have found your business otherwise.

It doesn't have to be exorbitant

Many small businesses have been hesitant to invest in SEO because they think it costs too much. That’s understandable, but it’s not exactly true. While investing in SEO was pricey in the past, it doesn’t have to be anymore. There are some affordable SEO agencies out there that can help your small business get found online and bring in new customers.

With the right SEO agency, you can ensure that your website is optimised for search engines, improving your web traffic and generating leads and sales. The best part is that the investment is relatively low upfront, and the payoff can be enormous over time.


You must increase your online visibility to ensure your small business is thriving and seen by as many people as possible. Investing in SEO is one of the best ways to do this and ensure you’re attracting new customers.

However, many people are hesitant about how much it costs and if it will bring in more customers. You might think that SEO is too expensive, too complicated, and, more than anything else, not worth your money.

The cost of SEO services can be significantly less than many other forms of social and digital marketing, and it can bring in just as many, if not more, new customers to your business.

So, don’t hesitate any longer. Take the next step to invest in SEO for your small business. You’ll be glad you did.

Looking for an effective and affordable search engine optimisation strategy? Look no further than Sygnify!

Our team of digital marketing experts will work with you to develop a tailored SEO strategy to help you reach your goals.

So whether you’re a start-up or an established small business looking to get noticed and increase traffic and leads, Sygnify has the solution for you!