Sygnify Insights

Why You Should Make the Switch to Responsive Web Design!

Responsive web design is a technique that allows your website to adjust its content and layout based on the visitor’s screen size, device, and viewing context. In other words – it’s a way to make your website look good on any device.

As of July 2022, 57.94% of total web traffic in Australia is attributed to smartphones. Most internet users now browse the web on their mobile devices instead of desktop computers.

This rapid change in browsing habits has made it essential for businesses with an online presence to optimise their websites for mobile visitors.

Keeping this in mind, we bring you these reasons why you should switch to responsive web design: Read on!

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Table of Contents

5 Reasons Why You Should Switch to Responsive Web Design

Preferred by Google

Google is the most popular search engine. However, Google has confirmed that it prefers responsive web design (RWD) over traditional and mobile-friendly websites. This is because RWD websites are mobile-first, whereas traditional and mobile-friendly websites are desktop-first. Furthermore, RWD works on the same principle that Google uses to rank desktop websites, i.e. content is king. Therefore, RWD will help you rank higher on Google and provide a better user experience for your visitors.

Improved user experience

Responsive web design helps create a consistent user experience across devices by providing a similar interface, look, and feel. This means users will not have to change their way of working or get used to a new set of buttons, links, or menus while browsing on different devices. Instead, their experience will be seamless. In other words, responsive web design gives visitors a consistent experience, no matter what device they use to access your site.

Enhanced page speed

We all know that page speed is vital for search engine optimisation (SEO). Page speed is also a crucial factor in determining user experience. Users will lose interest in your content if it takes more than 3 seconds to appear on the screen. Hence, you need to make sure that your website loads quickly. Responsive design delivers an edge over other website designs regarding page speed: you should use a minimalistic design, a content-heavy layout, and optimised images for the web. This will help you optimise your site for a fast load time.

Increased organic traffic

We’ve mentioned earlier that Google prefers RWD over mobile-friendly websites. This is because RWD delivers a consistent user experience, whereas traditional and mobile-friendly websites are more generic. Hence, users will have a more challenging time finding their desired information. But on the other hand, RWD will help your users efficiently navigate your website to discover your valuable content. As a result, you’ll enhance your SEO efforts, receive more organic traffic, and decrease your bounce rate.

Boost social sharing

The more people discuss your brand online, the more your business will grow. Therefore, it is essential to encourage your visitors to share your content on social media platforms like Facebook, Twitter, Pinterest, etc. Hence, you need to ensure they can do so easily. Responsive design will help you boost social sharing by making it easy for your visitors to navigate your website and share your web pages on their preferred social platform.

Conclusion

These are just a few benefits of switching from a traditional website design to a responsive design. Businesses should invest in responsive design for their website because it makes it easier for visitors to access the information they need regardless of their device. This, in turn, will bolster their SEO efforts and increase their traffic. If you haven’t already switched to responsive website design, it’s time to do so now!