Search Engine Optimisation (SEO)

Are you looking for SEO services to increase your website's visibility and organic traffic?

Look no further! We'll help you boost your SERP position and get more eyeballs on your site. We'll optimise your site ensuring better visibility, giving you the edge over the competition.

At Sygnify, we understand the importance of SEO, and although it is a complicated process, we have the knowledge and expertise to help businesses achieve their desired ranking on Google through proven strategies and tactics.

We offer a full suite of SEO services including:

SEO Audit
Keyword Research
On-page Optimisation
Technical SEO
Mobile SEO
Link Building
Local Citation Creation
Conversion Rate Optimisation
Google My Business Optimisation
Analytics and Reporting
Website Design & Development
Pay Per Click Management
Content Creation and Marketing
Online Reputation Management
Video Marketing
Social Media Marketing

What are you waiting for?

What is SEO, and how can it help my business?

SEO, or search engine optimisation, is the practice of improving the visibility and ranking of a website or web page in search engine results pages (SERP). This can be done by optimising the website content, structure, and on-page elements like titles, metatags, and anchor text.

Organic SEO is a long-term strategy that focuses on improving the user experience and organic traffic to a website. This can be achieved by targeting relevant keywords and phrases that are relevant to your business and audience. As a result, you can expect to see an increase in website visitors, leads, and conversions.

If you're looking for an experienced digital marketing agency in Sydney that can help improve your website's visibility and organic traffic, get in touch with us today. We'll discuss your goals and devise a plan to help you reach them, so let's get started!

SEO Explained

SEO Audit

An SEO audit is a process of carefully checking every detail of a website to see how it's doing in terms of search engine optimisation. An audit can be time consuming, but experienced specialists know what to look for and how to fix any problems.

The tasks that are typically performed during an SEO audit include:

Reviewing the website's structure and content
Comparing the website to the top ranking competitors
Identifying any technical issues that may be preventing the website from ranking well
Identifying any areas of opportunity for improvement
Developing a plan to improve the website's search engine rankings

On-page SEO

On-page SEO is the process of making your webpage attractive to search engines, focusing on optimising certain aspects of your website. It refers to the optimisation of several factors to improve the visibility and rankings in search results. For example, you are optimising page title tags and meta descriptions, streamlining your site’s navigation and reducing load times (speeding up) of your website.

Optimising your web pages, specifically the contents of each page, for search engines gives you a better chance of getting visitors who are actively seeking you out via keywords or links.

Off-page SEO

Off-page SEO involves techniques that happen outside of your websites like generating links and ratings so that your website rises in credibility and rank. Links are very critical to off-page SEO. You can drive traffic to your site and determine your rank by getting links from reputable websites.

Links are also the simplest ways to measure the expertise of a website. High authority links tell the search engine that you have earned the recognition and they will rank you higher.

Off-page SEO techniques are not complete without quality content. Content keeps users on your page, so it needs to be valuable to make them stick around. Links are enough for traffic, but without good content, the traffic will not become conversions. So, good content is an essential part of any off-page SEO strategy.

Technical SEO

Technical SEO is the art of making web pages appear to search engines as if a person is crawling them without having that person actually visit the site. Some examples of technical on-page optimisation include properly using title tags, placing keywords in certain areas of HTML code, and making sure a robots.txt file does not block deep links to important pages.

Technical SEO is closely related to content optimisation because it requires understanding what users and search engines want and how they interact with websites and web pages. Some things that could be considered technical optimisations, such as finding broken links on a page or using descriptive tags in the site's HTML code, are usually included in content optimisation.

The technical side of SEO is vital to keep up with because search engines like Google often make changes to how they crawl and index websites. While these changes may not be announced beforehand, we need to monitor our sites closely to ensure major algorithm updates don't hurt traffic or rankings.

Know how you can
improve your website’s SERP.

Search Engine Optimisation or SEO

Start Investing in Your Future by Hiring an SEO Agency that Delivers Results!

An SEO Agency That Understands

Let’s be honest. You know exactly what you need, but you just don’t know how to make it happen. Over and over again, our Digital Marketing Agency receives this same enquiry from our new SEO clients.

You’ve more than likely arrived here for one or more of the following reasons:

You're launching or have launched a new website and want to generate new leads quickly.
Your website isn't showing up on search engines.
Your website's traffic has dropped recently, and you're unsure why.
The volume of incoming calls and leads you typically receive has decreased.

If any of the points have hit the mark, you’ve come to the right SEO Agency. We continually provide solutions to Google’s constantly changing algorithm for our SEO clients with our Search Engine Optimisation services.

The Key Elements of Great Performing SEO

Blogs & Quality SEO Content

Content marketing is crucial for an SEO campaign to be successful. Businesses count on us for relevant SEO content that ranks highly in search engines, from planning through execution.

Calculated SEO Project Management

Sygnify develops unique SEO content that creates value for your audience. Leveraging FAQ sections and focused, topic-specific landing pages for definitive business purposes - helping you rank higher in Google for the most lucrative keywords in your market.

High DA Backlinks

We assist your business in obtaining relevant links from authoritative sites with high domain authority (DA) and domain rating (DR) to improve their credibility. Building trust with search engines and boosting your website's ranking.

Improved Website Performance

Faster websites improve the experience of your visitors and keep them on your site longer, both of which are crucial for SEO. We optimise your website to help reduce load times and improve its position in search results.