Impactful Search Engine Marketing Services

Boost Conversions and Skyrocket Your ROI by Ranking Above The Fold

Get noticed by your target audience and increase conversions by dominating the above-the-fold (ATF) content of relevant search engine results.

Kickstart your search engine marketing campaign with Sygnify: Search Engine Marketing Agency.

What is SEM? Is It a Smart Investment?

Grow Your Business by Accelerate Past the Competition

Search engines play a vital role in the modern digital world, assisting industries and institutions such as eCommerce, construction, health, education and digital marketing. They give customers access to a wealth of online information, helping them make informed decisions. Additionally, search engines are an effective marketing tool for businesses looking to increase their online reach and brand awareness.

Search engine marketing is a form of internet marketing that involves the promotion of websites by increasing their visibility on search results pages. SEM techniques include search engine optimisation (SEO), pay-per-click advertising, and content marketing.

Not sure where to begin with your SEM advertising campaign? Look no further! At our search engine marketing agency, we understand how important search engines are for your business.

We can help you use them to guide your customers into your sales funnel and improve your marketing effectiveness. Learn more about search engine advertising today!

What Are Search Engines?

Search engines aim to provide the most relevant and valuable results possible based on a user’s search query. As a business owner, you need to ensure that search engines can discover your website and rank it highly on relevant search engine results pages (SERPs).

The three primary functions of search engines are:
1. Crawl
To find new, fresh and relevant content, such as web pages, videos, pictures, and PDF files, search engines utilise web crawlers and spiders to crawl billions of websites on the internet. These spiders visit websites and follow the links to discover new URLs.

2. Index
The keywords, metadata, user interaction and freshness of all crawled web pages are stored in a giant database called Caffeine. When online users search for something, search engines check the indexed web pages to match the search query with the most relevant content.

3. Rank
Web pages are organised and ranked by search engines based on their relevance to serve the best possible search results to internet users. Therefore, the higher your website appears in SERPs, the more visible and relevant it is to the search query.

Although many are available, here are the most popular search engines in Australia, Google, Bing, Yahoo, DuckDuckGo and Ecosia and their current market share: 











As you can see, Google is the most popular, although Bing has been making steady gains in the last few years. Although we don’t have the exact data from Google, it’s estimated that approximately 63,000 queries are processed every second. This means global daily searches add up to 5.6 billion, and annually, 2 trillion searches are conducted. The average person performs between three and four searches daily.

People and organisations utilise these search engines for various reasons, including shopping, entertainment, research and brand promotion. In addition, search engines are a beneficial platform for businesses regarding data gathering, news updates, tracking trends, competition analysis and digital marketing. They also offer search advertising opportunities that help marketers get better visibility in searches and boost sales than if they only rely on SEO.

SEM is essential to improve your digital presence and have better brand recognition. Most companies start using search engine marketing without really understanding it, though. Some don’t even know about all the different available channels. So, only a minimal number of marketers get any benefits from it.

Let our search engine marketing agency guide you through the ins and outs of paid search engine marketing. Continue reading to get started on your SEM digital marketing campaign.

What Is Search Engine Marketing?

According to a recent survey, over 81% (up 20% from the previous year) of customers conduct online research and spend over two months gathering information about a service or product before making a significant purchase. This shows that the vast majority of internet users have high purchasing intentions.
SEM advertising is a cost-effective method of connecting your brand with high-converting consumers and increasing revenue. SEM advertising empowers you to take advantage of people’s online behaviour, showing your ads at precisely the right time when consumers are looking for your brand offerings and ready to buy.

SEM is a pay-per-click (PPC) advertising campaign that aims to raise the visibility of your website in SERPs and reach consumers at all phases of the purchase process. Our search engine marketing specialists bid on keywords to improve your ad performance, improve your Quality Score, and increase traffic and conversions for your landing pages.

The Quality Score metric is used by search engines to assess the quality and relevance of your paid search advertising. The more effectively you satisfy the requirements of your prospects, the less you’ll be charged by search engines for each ad click and conversion.

What Does Search Engine Marketing Involve?

SEM, or paid search engine marketing, is a process of using algorithms to rank ads and improve their relevance in searches. To be successful in SEM, you must create a strong strategy, bid on high-value keywords, and use data from analytics results to adjust your tactics. Doing so will lower your ad expenses while boosting profits.

At our search engine marketing agency, we follow a structured approach to make sure that your business stands out against the competition.
1. Keyword Research and Analysis
To identify high-performing search terms and eliminate keywords from your list that are not an effective use of your search advertising budget, our SEM agency uses sophisticated keyword research methods and tools such as Google Search Console.

2. Custom Landing Page Development and Ad Conception
Once our search engine marketing experts have identified your target keywords, they’ll craft text-based ads to display in search results. These ads will be linked to unique, optimised landing pages to capture your target audience’s initial search intent and guide them through your sales funnel.

3. Account Setup and Tracking Code Implementation
This stage is key to understanding how well your search engine marketing strategy works. Our SEM company produces a lead-tracking report that measures conversions. We double-check the tracking codes installed on your landing pages to ensure all the reporting will be accurate.
4. Finalise Campaign Launch and Performance Monitoring
You have designed your paid search marketing ads, created enticing landing pages and developed a robust search engine marketing strategy. The only thing left is to finalise your PPC SEM campaign settings with our agency. First, we will determine how long the campaign will run, what locations and languages to target, and which networks and devices to use for ad delivery. Then, after launching the campaign, we closely track its progress and performance.

5. Analyse and Evaluate
To gauge the success of your paid search marketing campaign, you must compare its results against pre-determined goals and key performance indicators (KPIs). Some essential indicators we track and assess include click-through rate (CTR), Quality Score, search impression share, and cost per conversion. In addition, we can optimise future campaigns by examining these analytics for a higher conversion rate.

Now that you understand the basics of search engine marketing, it’s time to figure out if SEM PPC is right for your business. Our SEM company can help you weigh the pros and cons of investing in this type of marketing so you can make an informed decision.

Is PPC Search Engine Marketing a Necessity for My Business?

Yes. Paid search marketing is benefits any type of business, regardless of size. If you aren’t already incorporating it into your digital marketing strategy, you should start doing so as soon as possible. Google search advertising is an affordable way to increase brand awareness and familiarity.

SEM digital marketing makes your business more visible in search engines and connects you with a very targeted audience segment interested in what you offer. With PPC search engine marketing, you can specifically target the keywords and phrases potential customers use to find businesses like yours.

This ensures that your ad appears at the top of the search results when they are looking for what you offer, making it more likely that they will click on your ad, visit your website and get to the bottom of your sales funnel.

Highly Targeted

According to recent statistics, over 166 billion Google searches are performed globally every month. However, less than 0.1 per cent of these queries will be relevant to your targeted audience.

This is where SEM PPC comes in handy; by using geo-targeting, ad scheduling and device targeting, you can significantly improve your ad performance and increase the chances that your Google SEM campaign will appear in front of online users who are more likely to become customers.

Improve Conversions

Google SEM ads' capability to provide immediate results is one main advantage over other marketing solutions, allowing you to see a fast ROI.

Investing in the right search engine marketing strategies can generate new sales and conversions on the first day.

Although, you mustn't forget to continuously update your Google advertising campaign to ensure year-over-year growth.

Increase Brand Recognition

Search engine marketing matched with Google SEM tactics like choosing and bidding on the most accurate keywords and placing your brand name in areas like ad headlines, display URLs, descriptions and extension links.

These tried-and-true methods will undoubtedly increase your chances of securing those all-important ATF search results on Google while also providing a quick boost to overall brand awareness.

Boost Organic Traffic

A staggering 93% of online experiences start with a search engine, so it's crucial to rank high on them, especially Google.

When you do, your brand becomes visible to the majority of your customers. SEM lets you use this to your advantage by driving quality traffic from searches directly to your website.

Quantifiable Growth

You can evaluate the effectiveness of each campaign using online search engine marketing.

Using in-depth analytics and campaign data to determine which advertisements result in the highest conversion rate for your business, based on CTR, clicks, impressions, and other metrics.

Campaign Control

Compared to SEO, SEM provides you with more control over your brand messaging, budget and scope.

With Google search advertising, in particular, you get to choose when your ad campaigns run and have a say in the calls-to-action (CTAs), audience targeting and other aspects of your ads.

Give your business the edge it needs to succeed. PPC search engine marketing is a powerful tool to help you reach your target audience and achieve your goals. Contact our SEM agency today to discuss the details of our services and how we can tailor them to meet your specific needs.

What Is the Difference Between SEO, PPC, and SEM?

Advertise Smarter, Not Harder
These three acronyms, SEO, PPC and SEM, are often confused in the world of digital marketing. To help you better understand what search engine marketing is and how it differs from other types of internet marketing, our agency has put together a detailed explanation of the difference between these terms:
  • Search engine optimisation is the approach to improving the structure and content of your website so you show up on SERPs, attract organic traffic that converts well, and improve your site’s ranking. This practice encompasses both on-page and off-page optimisation methods.
  • Pay per click is a paid search approach that attempts to advertise brand items across various online platforms, including search engines, websites, and social networking sites. You pay for each activity on your PPC advertisements using paid search marketing.
  • Although it may appear synonymous, search engine marketing combines SEO and pay-per-click advertising. However, it’s most often associated with paid search. In SEM, you pay to have your website displayed at the top of relevant search results.
Both PPC and SEM are based on a cost-per-click or cost-per-impression model. However, PPC is only concerned with increasing brand recognition and attracting specific audience segments through sponsored searches.

Search engine marketing, on the other hand, combines both SEO and PPC best practices to provide the most incredible results.
To help you develop an effective SEM campaign, our search engine marketing firm creates a growth marketing strategy that aligns with your business goals. We figure out how your ideal consumers search at various stages of their purchase journeys to deliver the most appropriate SEM advertisements that will encourage prospects to become paying customers.

There are a few different types of internet search engine marketing that you can use to achieve your business goals. However, if you want to explore SEM options further and learn how to improve your campaign’s performance, consider partnering with our SEM agency.

SEM Pay-Per-Click Advertising

Use the Right Marketing Techniques to Obtain Targeted Leads
The online landscape is constantly in flux, so it’s more important than ever to have a targeted approach to ensure your brand remains relevant. At Sygnify Internet Marketing Agency, we evaluate multiple website search engine marketing strategies so you can be confident that the strategy we recommend you invest in will boost your search visibility in the most effective way possible.

You can employ various types of PPC search engine marketing tactics to achieve your goals, such as:

Display Advertising

Display advertising is about catching users’ attention and convincing them to take the desired action, such as signing up for a newsletter or trying out a new software application. Display ads are typically made up of texts, images or videos that appear in specific areas on websites or social media platforms. Display advertising usually aims to get page visitors to click through to a landing page and complete an action.

You will be charged based on a cost per click (CPC) for display advertising campaigns. This means that you pay for each time someone clicks on your ad. You can choose from various forms of ads, depending on what your purpose is:

Banner Ads

Banner ads are image-based ads that get page visitors from the host website to the advertiser's website. You are charged for this type of advertising based on impressions, clicks or actions. Our display advertising agency combines static and animated media to attract attention and compel prospects to click through.

Rich Media

Our display advertising services help you engage with potential customers and drive brand awareness. We use rich media ads to add a creative touch to your ads, helping you increase engagement rates.

Video Ads

Video advertisements, such as YouTube marketing or Social Media Marketing platforms, which can be either pre- or mid-rolls, became a new way for marketers to integrate their brands into a user's online experience.

Video advertising shows up before, during, or after the video stream. Our display advertising firm produces engaging video commercials with convincing CTAs that get your prospects' attention right out of the gate.

Interstitial Ads

Interstitial ads are full-screen coverings that take over the interface of their host app. They're often placed at usual times people would transition in the flow of an app, such as going to different activities or during a paused moment between levels in a game, for example.

Because they connect customers with relevant content at natural breaks in a platform's flow, they have a high impression and conversion rate. To generate more clicks, our SEM experts at Sygnify choose the optimum time and place to publish your advertisements to get more impressions.

Invest in our results-driven display advertising services and get more people interested in your brand. Our team of experts will work closely with you to determine the best way to market your business using display advertising.

Google Shopping

Google Shopping is an eCommerce heaven because it provides a platform for businesses to generate sales and ads that appear as product listings within Google search results. These ads are highly effective due to displaying prices and usually attractive pictures of the merchandise offered by various brands. PLA’s (Product Listing Ads) commonly come up when related products are searched for on google.

No matter your business type, Google Shopping ads are a great way to increase sales. Product ads appear at the top of search engine results pages (SERPs), so you’re more likely to get clicks from prospects who are ready to buy.

Our SEM experts categorise your ads by intention to help you get the most out of your Google Shopping campaign. We create two separate campaigns, one for branded searches and one for non-branded searches. This way, we can determine which campaign performs better and delivers a higher return on investment.
As an SEM company you can count on, we also:

  • Ensure competitive pricing
  • Optimise and improve your product data
  • Implement smart bidding strategies
  • Test out different bids to see what works best for you
  • Use keywords in your product titles
  • Connect your Google Shopping advertisements to your real-world locations
Looking for help to make the most of your Google Shopping ad budget? Look no further than our experienced search marketing agency. With SEM services from us, we’ll work with you to ensure that your spending is effective and efficient. So get in touch with us today to learn more about how we can help!


Many people have heard of remarketing, but few understand how it works. However, Remarketing is a powerful tool that can be used to increase your website’s visibility and traffic. Our agency specialises in AdWord remarketing and can help you get the most out of this SEM strategy.

What Is Remarketing?

With Google remarketing, you can target prospects who’ve already shown an interest in your brand or visited your website. The goal is to keep your brand top of mind and encourage prospects to click through and explore what you offer.
AdWords remarketing campaigns show your ads to people who have visited your website as they browse the internet, read news sites or watch YouTube videos. These targeted ads remind potential customers about your product or service even after they’ve left your website, which increases the chances that they’ll come back and convert.

By placing an AdWord remarketing tag on your website, our SEM agency can easily add page visitors to your audience lists through browser cookies. In addition, you have the added ability to customise how Google Ads are triggered and placed based on viewer behaviour. In other words, you’ll be able to finely target your ads for greater engagement.

The Benefits of Investing in Remarketing

There are many advantages to Google AdWords remarketing for your business. In addition to improving brand recognition, Google remarketing services also show your ads on a range of partner websites. Moreover, our remarketing company provides remarketing solutions that:

  • Improve your sales process both online and offline
  • Boost conversion rates
  • Reach your ideal target customer
  • Reduce the cost per action (CPA)
Sygnify Search Marketing Agency’s remarketing services can help you get more returning visitors and convert them into consumers. As your dedicated remarketing agency, we’ll show you how to capture your visitors’ attention with dynamic remarketing ads.

Schedule a consultation with our expert remarketing company today, and learn how we can generate results for your business.

YouTube Advertising

If you haven’t advertised your business on YouTube yet, now is the time. With nearly 2 billion users worldwide, it is the second-most visited site after Google. Therefore, paid search marketing efforts should include YouTube advertising for optimal results.

YouTube video advertising is a paid search engine marketing approach that focuses on producing interesting YouTube adverts and optimising them to catch the attention of potential customers unfamiliar with your business. There are several sorts of YouTube video advertisements you may use to increase your YouTube marketing efforts:
1. TrueView Ads
This is a typical YouTube video ad you may see on the platform. You only pay for TrueView advertisements if people watch or interact with your YouTube video ads instead of when they finish them. Skippable TrueView ads run between 12 seconds and six minutes in length. Non-skippable YouTube commercials, on the other hand, are 15-20 seconds long.

You can use two TrueView YouTube Ad types to optimise your marketing campaign: Video Discovery Ads and In-Stream Ads.

Video Discovery Ads appear on the search results page, YouTube homepage or as related videos on YouTube video watch pages. In-stream ads, meanwhile, appear before the selected video starts playing on YouTube. They can also be placed in the Google Display Network (GDN) or websites that have purchased Google video ad space.

2. Pre-roll Ads
Pre-roll YouTube ads play either before, during or after the chosen video. Depending on which version you select, you will have 15-20 seconds or 10 minutes to showcase your company’s pitch. We suggest pre-roll advertising if launching a new product or service, such as a webinar series or online course enrolment.

3. Bumpers
Bumpers are six-second YouTube video marketing advertisements. This YouTube video advertising technique works with more extensive video campaigns, such as product launches and event promotions. The key is effectively using the six-second duration to convey your message while enticing people to perform the intended action.

Our YouTube video marketing services at Sygnify are intended to maximise your pay per view and produce the greatest return possible. Our YouTube advertising agency collaborates with your team to understand your objectives, set up metrics for measuring success, and ensure that our YouTube marketing solutions fulfil your needs.

With the aid of our YouTube marketing agency, you may get the most out of your advertising. Now is the time to enlist our YouTube video marketing services and improve your view-through rate (VTR)!

Do You Need Both SEO and SEM?

SEO vs SEM: Comprehensive Online Solutions Will Boost Your Search Engine Visibility
Are you a business owner looking to invest in digital marketing but unsure which strategy to use: SEO or SEM? Look no further! Our digital marketing agency will help you decide which online marketing solution best suits your needs.

First, you must recognise that the question of which approach is superior isn’t one to be answered; instead, it’s a question of which technique is more suitable to your situation and budget. Both organic and sponsored search marketing can help your business reach the top of search results. The key is to make the most of your choices by partnering with a trustworthy digital agency.
A strong SEO strategy is vital for any business that wants long-term growth. Search engine optimisation enables you to:

  • Boost brand awareness
  • Generate consistent organic traffic
  • Improve online credibility
  • Increase online trust
  • Collect market insights
  • Improve the online experience for users.
Search engine marketing services are excellent for businesses that demand immediate results. With SEM, you use paid methods to improve your SEO campaigns and increase visibility in SERPs. Some benefits of using SEM services include the ability to:

  • Geo-target your ads for more success
  • Only pay for actions
  • Run split tests on ad variants for higher conversions
  • Try different keyword strategies
  • Leverage ATF content on SERPs
  • Keep track of your ad spend
We recommend utilising search engine optimisation and paid search marketing services if you want consistent growth. This way, you’re not putting all your eggs in one basket. You’ll see more ROI and growth this way!

Are you unsure where or how to begin your advertising campaign? Then, obtain professional assistance from one of our specialist search engine marketers by contacting our paid search agency to learn more about how SEO and SEM can help you gain an edge.
Invest in our results-driven display advertising services and get more people interested in your brand. Our team of experts will work closely with you to determine the best way to market your business using display advertising.

Search Engine Marketing Services

Give Your Ad Campaigns a Positive Impact and Supercharge Your Results
At Sygnify, we understand that brand awareness and ranking on the first page of search results are crucial for businesses competing in today’s market. We are a full-service digital marketing agency based in Penrith, Sydney, Australia, specialising in SEM, SEO and website design. We aim to help clients increase their brand visibility online and propel them to the top of SERPs.

Keywords Research, Strategy and Analysis

Don't rely on common keywords for your internet search engine marketing campaign- dig deeper and find the right ones.

Our paid search agency will help you by categorising your keywords based on search volume, value, search intent and specificity.

We'll also assess your competition to help expand your keyword list and identify trends more likely to result in clicks from your target audience.

Paid Search Advertising

According to statistics, almost 41 per cent of customers will click on an ad when presented with relevant, entertaining content. With cost-effective paid search advertising and YouTube marketing services, you may increase your lead generation and get immediate results.

We perform detailed keyword research, create ad group segments based on search intent, identify negative keywords, develop engaging ad text and track your paid search visits to boost your Quality Score and ad rank.

Conversion Rate Optimisation

With Sygnify's professional SEM consultants, you can convert website traffic into qualified leads.

Our search marketing specialists create keyword-driven content for your target personas, utilise strong headlines and CTAs, and use distinctive pictures that resonate with your ideal consumers.

We position your landing page elements to elicit an emotional response from your visitors and increase conversions.

Paid Social Media Advertising

We can help you place your ads on popular social media platforms and target specific audience segments that are more likely to make a purchase.

As your trusted search engine marketing partner, we provide integrated YouTube video marketing services and paid social media advertising to boost your brand exposure and attract more prospects. We launch text-based, image and video ads and leverage social media analytics to track your campaign performance.

Amazon PPC

You want your product to be seen by as many people as possible, right? Well, our Amazon-sponsored ad campaign will do just that.

We'll optimise your keyword strategy and adjust bids based on where your ads are placed. Plus, we'll experiment with different campaigns to find what works best for you. In the end, you'll have an advertising strategy that brings in new customers and drives up revenue for your brand!

eCommerce Advertising

Let us help you develop a dynamic eCommerce advertising plan that fits your budget by collaborating with our search marketing agency.

Our search marketing specialists examine your strong value proposition, determine your profit potential, and evaluate your demand curve using data and analytics. Then, we generate appealing ad copy that is tailored to attract the right clients for you.

To increase your sales and get quicker results, we use data and analysis to create enthralling ad headlines that are appropriate for you.

Bing and Google Ads Management

Our mission is simple: to help you dominate the major search engines and beat your competition. We take a multi-channel approach to boosting your brand association and leveraging numerous conversion opportunities across online platforms.

Our search marketing agency analyses your customers' online behaviour, enhances your demographic targets and adjusts your bid strategies based on campaign performance to claim a higher ad position and achieve better CTRs.

Video Advertising

According to statistics, video content is preferred by around 72% of consumers while learning about a product or service. So, to promote awareness, interest, and conversions for your brand, utilise our YouTube video marketing services.

Our YouTube video marketing firm incorporates keyword-rich titles, tags and descriptions on advertisements that aim to deliver your message clearly regardless of the device.


By employing our top-of-the-line remarketing tactics, we can create brand awareness through cost-effective means. Our professional and experienced staff sets up your unique remarketing codes that target specific areas of interested web traffic.

Additionally, we launch campaigns and generate captivating ad content that explores your company's offerings in greater detail. If you need assistance with text or video ads on YouTube, our team has got you covered from start to finish.

SEM Pay Per Click Management

We want what's best for you and your company- a successful campaign with as little expenditure as possible.

Sygnify boasts a team of search marketing professionals who excel in keyword research, analytics assessment, ad optimisation, and more. Let us provide PPC management services catered to achieving your goal: an increase in revenue.

Search Engine Optimisation

A higher search ranking on Google and other popular search engines is essential for any business that wants to succeed online.

Sygnify's SEO experts can help you achieve this goal by optimising your site structure, writing unique content, and leveraging multiple platforms to enhance brand recognition and establish online authority.

In addition, our team implements the best practices in SEO and PPC so that your target market will keep your brand top of mind.

A/B Split Testing Ads

Our search marketing company understands that it's often necessary to test different versions of your ads to create a campaign that brings you a positive ROI.

We'll cover everything from your ad copy and design variants to your CTA and audience targeting. Schedule a consultation with our SEM consultants so we can discuss how to best implement and optimise your campaign.

Partner With Sygnify SEM Agency

We Help Organisations Achieve Sustained Success Through Growth Strategy Execution
At Sygnify Digital Marketing Agency, our experienced professionals develop tailor-made internal processes for each client campaign we undertake to guarantee a successful outcome. As PPC search engine marketing industry innovators, we are proud to offer premier digital marketing and search engine optimisation services that consistently produce results.

Get custom search engine marketing solutions from us that are tailored to your specific needs. Here’s what you’ll find at Sygnify:

Experts in Search Engine Marketing

SEM is an extensive subject, and no two businesses are alike. Full-scale website search engine marketing takes time and effort, but it can pay off handsomely. However, your SEM program is likely to fail if you don't have specialist skills and experience.

We provide our technical expertise and knowledge to ensure that your ongoing campaigns run smoothly. In addition, our SEM experts thoroughly review your website to create organic and paid strategies based on your particular requirements and budget.

All-Inclusive Digital Solutions

Like many other digital marketing strategies, we acknowledge that search engine marketing is just one of the numerous methods necessary to achieve long-term success. That is why our digital marketing agency provides a full range of digital marketing services designed to increase your conversion rates.

In addition to PPC advertising, we provide SEO, social media marketing, brand management, eCommerce optimisation, web design and developement, website hosting and digital marketing consultancy. So, schedule a consultation with one of our SEM consultants and discuss how you can utilise the most effective strategies for your business.

Dedicated Account Manager

Project management can be challenging, but it doesn't have to be if you have the right team. With our Digital Marketing Agency, you will work with proactive and dedicated account managers who will see your project through from start to finish.

We understand that every client is different, so we offer regular catchups to ensure that all of your concerns are addressed. When you choose our agency, you can rest assured knowing that you'll get exactly what you paid for.

In-Depth Campaign Reports

We want you to be in the know about your campaign's progress, so our digital marketing company only uses the latest software for reporting.

Your monthly report includes anything and everything from minor updates and campaign obstacles to big wins. Plus, we show how month-over-month growth was possible, keeping you updated with every detail along the way.

Learn how you can
generate more leads.